Brand development “DOCKLETS”

Logo design ▲


Web design ▼



Sample product ▼




Project data

Client beluga Spielwaren GmbH

Role Ideation, conception, strategy, art direction, product design, product development, model making, naming, logo design, graphic design, illustration, packaging design, text, editorial office, advertising media design, web design

Photos Alex Tossi Fotografie, Berlin

Image copyrights © beluga Spielwaren GmbH, Zirndorf

Web development Tino Rüb, Weimar

CMS WordPress realisation Christian Suhr, Oldenburg

Project date 2015 – ongoing

Status Brand running since 09/2016

Project description

DOCKLETS is an innovative new building block system for young and old builders! Colourful Velcro points give the models stability and mobility at the same time. The colour differentiation of Velcro and hook points makes the handling of the blocks intuitive and the products an eye-catcher. Illustrated step-by-step instructions make assembling the model ideas into a "children's game".

DOCKLETS promotes children´s development of creative abilities and their spatial imagination. The building blocks of all DOCKLETS products are compatible with each other. Additionally to constructive building fun, the focus is on fantasy and free play.

Client description

beluga is a well-known toy company located in the „toy region“ Nuremberg. Their range of goods mainly comprises wooden toys, plush toys and games, as well as licensing products from brands such as HARIBO and Janosch.