“DOCKLETS” toy bricks 2017

DOCKLETS® Robots Set // Robotic fun without squeaking and oiling: 43 DOCKLETS building blocks with step-by-step instructions for 4 robot models (BabyBot, Wally, MegaMan, Iron Giant). ▼


DOCKLETS® Horses Set // Let the horse wish finally come true: 47 DOCKLETS building blocks with step-by-step instructions for 3 horse models (Pony, Mustang, Unicorn / Pegasus). ▼



DOCKLETS® Maxi Set // The complete package for true DOCKLETS fans: 160 parts in 2 practical and high-quality product boxes, with step-by-step instructions for 20 great models. ▼



Project data

Client beluga Spielwaren GmbH

Role Ideation, conception, product design, product development, model making, naming, logo design, graphic design, illustration, packaging design, text, advertising media design, web design

Photos Alex Tossi Fotografie, Berlin

Image copyrights © beluga Spielwaren GmbH, Zirndorf

Project date 2016-2017

Status Launch scheduled 07/2018

Project description

DOCKLETS® is a new system of building blocks for both small and tall builders. Thanks to hook and loop coins, you can build simple or complex three-dimensional models which are simply not possible with conventional building blocks. This hook and loop system also ensures unheard of flexibility between the blocks, which makes ergonomic shapes possible, as well as the recreation of movements. The bright contrasting colours of the hooks and loops make using the blocks very intuitive and make the products a real head-turner.

Appropriate illustrations and easy-to-understand step-by-step instructions make building your model ideas child’s play.

DOCKLETS® promote the children’s development of creative abilities and spatial awareness. The blocks in all DOCKLETS® products are all compatible with each other. This means imagination and free play, in particular, are in the forefront, as well as the structural fun of building.


"European Product Design Award 2017" (Winner)
"A Design Award 2017" (Winner)

Client description

beluga is a well-known German toy company located in the „toy region“ Nuremberg. Their range of goods mainly comprises wooden toys, plush toys and games, as well as licensing products from brands such as HARIBO and Janosch.